Automotive Sector: Examining Ferrari's Strategic Milestones, Capabilities and Performance Goals

What Are Ferrari's Strategic Milestones?

Ferrari's trajectory in the automotive sphere is steeped in strategic milestones that have penciled its success story. From its founding in 1947 by Enzo Ferrari to its track record of producing some of the fastest and most luxurious vehicles in history. A notable milestone was its split from parent company, Fiat Chrysler, in 2016, thus allowing Ferrari more control over its operations and increased focus on uniqueness and premium branding. Ferrari's consistent dominance in Formula One racing is another noteworthy accomplishment.

How Is Ferrari Maintaining Its Capacities?

Ferrari's capabilities are hinged on a blend of craftsmanship, technology, and exclusivity. It's stayed abreast of market trends and customer preferences, transitioning from conventional to hybrid engines, and even considering the concept of full electrification. With a reputation built largely on exclusivity, Ferrari operates a low-volume, high-margin business model, which enables it not only to sustain its capabilities, but also utilize them to enhance its brand value.

What does Ferrari's Performance Goals Outline?

The performance goals of Ferrari largely revolve around maintaining the brand's exclusivity while expanding profitability. This entails the production of a limited number of units to maintain its high-price, high-value proposition, alongside the diversification of its product banner. Furthermore, Ferrari perpetually strives to push its engineering prowess to generate faster, more formidable vehicles with the altitudinous performance that its consumer base has come to anticipate.