Processed Egg Sector: Unscrambling Trends, Competition and Impact Amid COVID-19

What are the prevailing trends in the Processed Egg sector?

The processed egg industry has been undergoing a flux of trends, centred largely on new consumer preferences and health regulations. With a growing demand for high-quality protein, an increasing number of consumers are turning to processed egg products, resulting in significant market growth. Simultaneously, trends such as organic and cage-free eggs are gaining momentum, driven by heightened consumer consciousness regarding animal welfare and product quality.

How is competition shaping up in the Processed Egg market?

Competition in this sector is fueled by various factors such as price, quality, and product innovation. Key players in the sector are continually striving to improve production efficiency whilst ensuring adherence to stringent health and safety regulations. These companies are increasingly focusing on innovations in egg processing state-of-the-art technology, thereby improving the nutritional value and safety of their products. Furthermore, acquisitions, mergers, and collaborations are also gaining traction as strategic moves to consolidate market positions.

What has been the impact of COVID-19 on the Processed Egg industry?

The COVID-19 pandemic has imposed both challenges and opportunities on the processed egg sector, leading to operational and market shifts. On one hand, the disruption of supply chains and imposition of lockdowns hampered the industry's capacity to maintain normal production rhythms. However, on the other hand, the pandemic triggered a surge in demand for packaged foods, including processed eggs, due to the upswing in home cooking and stockpiling behaviours, thus providing a boost to this market.