Exploring Growth and Trends in the Global Hummus Market: A Comprehensive Analysis

What Drives the Global Demand for Hummus?

The hummus market is experiencing a notable expansion worldwide. Drivers include the increasing consumer awareness of health benefits associated with hummus consumption, such as enhanced digestive health, as well as its perceived status as a superfood'. Moreover, a growing trend towards plant-based diets, particularly in Western societies, is contributing to the extensive consumer base.

What is the Impact of COVID-19 on the Hummus Market?

The ongoing COVID-19 pandemic has coincided with a shift in consumers purchasing behavior towards healthier and convenient food options. These circumstances seem to have had a positive impact on the hummus market. The rising demand for shelf-stable and ready-to-eat products has also boosted the industry’s growth during this period, offsetting some of the potential negative impacts resulting from distribution challenges and disrupted supply chains.

Which Markets are Leading in Hummus Consumption?

Although historically associated with Middle Eastern cuisines, the largest markets for hummus today are found not in these regions, rather, in the United States and Europe. This is due largely to increased consumer preferences towards exotic, healthy, and diverse food options. Nevertheless, expansion in Asia-Pacific regions is expected due to changes in dietary patterns and increased exposure to global cuisine.