What Are the Various Types of Manuka Honey?
Manuka Honey, a product native to New Zealand and Australia, comes in different types signifying their unique antibacterial activity. The Unique Manuka Factor (UMF), Methylglyoxyl (MGO) and Non-Peroxide Activity (NPA) signify the varying heal properties and quality, illustrated by distinct labeling on the packaging. The value and pricing in the market vary greatly based on these types.
How Does the Nature of Manuka Honey Influence Its Market?
The therapeutic potential of Manuka Honey largely determines its market nature. Its antibacterial, anti-inflammatory, and antioxidant properties are increasingly verified by scientific studies, augmenting its demand in medical and beauty sectors. Consumers growing cognizance about its health benefits is driving its demand in the food and beverage industry, especially in premium segments.
What Is the Distribution Channel of Manuka Honey?
Regarding distribution, Manuka Honey is largely sold through supermarkets and hypermarkets, followed by online retail and other outlets such as convenience stores. The dominance of supermarkets and hypermarkets underlines the perpetual appetite of consumers for instant access to high-quality products. However, the Covid-19 pandemic has expedited a shift towards online purchases, setting a new trajectory in its distribution structure.
Key Indicators
- Average Wholesale Price of Manuka Honey
- Number of Manuka Honey Producers
- Manuka Honey Production Volume
- Import and Export Volumes of Manuka Honey
- Market Share of Different Manuka Honey Types
- Market Share of Organic Vs. Non-Organic Manuka Honey
- Distribution Channel Analysis
- Consumer Buying Behaviours & Preferences
- Average Retail Price of Manuka Honey
- Regulatory Impact on Manuka Honey Market
Key Trends
- Growth of Organic Manuka Honey Demand
- Emergence of Multiple Manuka Honey Types
- Entry of New Market Players
- Surge in Online Distribution Channels
- Influence of Dietary Shifts on Manuka Honey Consumption
- Increasing Product Innovations and Packaging
- Impact of COVID-19 on Manuka Honey Market
- Rise in Health and Wellness Trends
- Global Expansion into New Markets
- Geographic Trends in Manuka Honey Production