Hair Care Market: Unveiling Professional and Pet Sector Trends & Opportunities

What Influences the Professional Sector Trends?

In the professional hair care segment, customization is playing a key role. Driven by consumer demand for personalized solutions, brands are tailoring products based on individual hair types, conditions, and desired outcomes. The appearance of subscription-based models facilitates this trend, with high-tech diagnostics and digital tools enabling optimized product recommendation. Another influential factor is the expanding awareness of environmental and health-related issues, which gives rise to organic, natural, or free-from products, as well as ecologically responsible packaging solutions.

How is the Pet Hair Care Segment Evolving?

As pet owning, especially of dogs and cats, increases around the globe, so does the demand for specialized pet hair care. The premiumization of pet products, fueled by pet owners’ willingness to spend more on high-quality, veterinarian-approved products, contributes significantly to this sector's growth. Apart from the basic hair care, trends show a move towards products providing specific benefits such as allergy relief, parasite protection, and products targeting specific breeds needs.

What Opportunities Lie Ahead?

The professional hair care market offers considerable potential. Brands can capitalize on consumer interest in salon-grade, personalized products, especially natural and eco-friendly solutions. Building unique customer experiences around the product should also be a strategic priority. The pet sector, on the other hand, presents an opportunity for growth through innovation, with unmet needs in certain specialized areas such as pet hair loss. There's also a vast potential for expanding into emerging markets where pet ownership is becoming more common, thus driving demand for pet hair care products.