Global Online Banking Industry
The global online banking industry has been playing an increasingly important role in recent years, driven by widespread internet penetration and changing consumer habits.
Growth in the e-commerce sector has seen more customers make the transition from paper payments to online payments. Consumers are now demanding a greater degree of transparency and flexibility in their banking requirements. According to yStats, there will be almost 3 billion internet users across the globe in 2015, marking a 1 billion increase in four years. It is forecast B2C e-commerce sales will total between $700 billion - $950 billion by 2013.
Financial service providers are under pressure to find ways to set themselves apart to capture the greatest proportion of the active online customer base as competition stiffens in the sector. Research from DataMonitor points to the importance of security in developing online banking, with other important factors being better online functionality, bolstering point-of-sale support and personalizing the online experience.