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The Unstoppable Rise of Minor Hotels: Navigating a 450% Profit Surge in a Transformative Year

The Unstoppable Rise of Minor Hotels: Navigating a 450% Profit Surge in a Transformative Year

Key Takeaways

• Minor Hotels’ profit surges by 450% in 2023

• Record-breaking revenue of THB 121.4 billion ($3.4 billion)

• Expansion into responsible hotel industry sector

• Future growth aspirations through strategic partnerships and expansions

A Record-Breaking Year for Minor Hotels

It’s not every day that you witness a hotel chain not just surviving but thriving in what can only be described as a roller coaster of economic conditions. Minor Hotels has done just that, announcing a jaw-dropping 450% surge in profit for the year 2023. Let’s put that into perspective: while many businesses were content with modest growth or even just maintaining the status quo, Minor Hotels catapulted itself into a different league with a record full-year core revenue of THB 121.4 billion, or roughly $3.4 billion. That’s not just growth; that’s a seismic shift, demonstrating an impressive 25% increase compared to the previous year.

But what’s behind this phenomenal success? For starters, Minor Hotels didn’t just rely on traditional hospitality strategies; it embraced innovation, expanded its global footprint, and, perhaps most importantly, tapped into the burgeoning market of responsible tourism. This strategic pivot wasn’t just about chasing profits; it was about setting a new standard in the hospitality industry.

The Strategy Behind the Success

Minor Hotels’ success story is a testament to its forward-thinking approach. The company’s bold expansion plans, including the debut of Avani Hotels & Resorts in Greater China and the expansion of its luxury Anantara brand in Oman, underscore a commitment to global growth. But it’s not just about adding more hotels to the map; it’s about creating a sustainable, responsible tourism model that resonates with today’s travelers.

Moreover, partnerships have played a crucial role. Take, for instance, the strategic partnership with The Cavaleros Group, aimed at debuting South Africa’s first NH collection. Such collaborations aren’t just about expansion; they’re about aligning with partners who share a vision for the future of hospitality—a future that’s sustainable, inclusive, and innovative.

Looking Ahead: Minor Hotels’ Future Aspirations

Minor Hotels’ remarkable performance in 2023 is just the beginning. With plans to pioneer in the responsible hotel industry sector, the company is positioning itself as a leader in sustainability and responsible tourism. This isn’t just good for the planet; it’s what an increasing number of travelers are demanding. In an era where the environmental impact of travel is under the microscope, Minor Hotels is leading by example, demonstrating that profitability and sustainability can go hand in hand.

But what does the future hold? If Minor Hotels’ recent performance is any indication, we can expect more strategic expansions, innovative partnerships, and a continued focus on sustainability. This isn’t just about growing a hotel chain; it’s about redefining what it means to be a global hospitality leader in the 21st century.


Minor Hotels’ record profits in 2023 are more than just impressive financial figures; they’re a clear signal that the hospitality industry is evolving. By focusing on responsible tourism, strategic partnerships, and global expansion, Minor Hotels isn’t just navigating the challenges of the 21st century; it’s setting a new course for the entire industry. As we look to the future, one thing is clear: Minor Hotels is not just watching the trends—it’s creating them.

In a world that’s constantly changing, Minor Hotels’ success offers a blueprint for the future of hospitality—a future that’s profitable, sustainable, and above all, responsible. It’s a bold vision, but if anyone can make it a reality, it’s Minor Hotels.

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