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Coffee Consumer Trends

The Brew Boom: Soaring Summer Flights Serve Up Success for Andalucía’s Coffee Scene

Key Takeaways

• Summer flights increase boosts Andalucía’s coffee business

• Boost in tourism rejuvenates coffee shops and restaurants

• Malaga Airport pivotal in driving growth

Boost in Tourism

As summer approaches, Andalucía braces for an influx of tourists, thanks largely to a significant increase in summer flight availability. This year, the region is set to welcome more than 25 million seats on flights to and from its airports, marking a substantial increase from previous years. This surge in air travel is not just good news for the tourism sector but spells a golden opportunity for local coffee businesses. Coffee shops and restaurants throughout Andalucía, particularly those around major hubs like Malaga Airport, are poised to see a considerable uptick in foot traffic. This comes as a breath of fresh air to the coffee service providers segment, which, like many others, has faced its share of challenges over the past few years.

Javier Gándara, President of the Association of Airlines (ALA), highlighted Malaga as a key player in this anticipated growth. The airport is expected to witness a 14% increase in seats during the high season compared to the record year of 2019. This forecasted growth in travel to Andalusian destinations, powered by Malaga Airport, is a testament to the region’s enduring appeal and its recovery trajectory post-pandemic. The increase in flights and, by extension, tourists, is set to reinvigorate the local economy, with coffee shops and restaurants standing to benefit greatly.

Capitalizing on the Coffee Craze

The anticipated boom in tourism presents a ripe opportunity for coffee service providers in Andalucía. With more tourists comes increased demand for authentic local experiences, including culinary adventures. Coffee shops and restaurants are at the forefront of offering these experiences, serving not just as places to eat and drink but as cultural hubs where visitors can immerse themselves in the local way of life. The unique allure of Andalusian coffee culture, with its rich history and tradition, positions these establishments to attract both international tourists and domestic visitors alike.

For coffee service providers, the key to capitalizing on this opportunity lies in understanding the evolving tastes and preferences of their clientele. The modern coffee consumer is looking for quality, sustainability, and authenticity. Providers that can offer a compelling blend of these elements, along with exceptional service and a captivating atmosphere, are likely to see the greatest success. As the region gears up for a bustling summer season, coffee businesses are encouraged to innovate and tailor their offerings to meet the diverse needs of a global audience.


The increase in summer flights to Andalucía is more than just a boost for the region’s airports and airlines; it’s a lifeline for the local coffee industry. As Malaga Airport leads the charge in driving visitors to the Costa del Sol and beyond, coffee shops and restaurants are gearing up for a season of unprecedented growth. This resurgence of tourism, fueled by a hunger for authentic Andalusian experiences, offers a silver lining for coffee service providers. By embracing the influx of tourists and adapting to their needs, these businesses can thrive, cementing Andalucía’s status not only as a premier travel destination but as a hub of coffee culture and culinary excellence.

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