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Insurance Consumer Trends

Health Insurers Lead the Charge: A Surge in Non-Life Insurance Growth

Key Takeaways

• Surge in non-life insurance growth

• Standalone health insurers lead growth

• Private sector general insurers outperform public

• Moderate growth in public sector insurers

• Market dynamics shift towards health and motor insurance

Impressive Growth Figures

In an unprecedented surge, the non-life insurance sector has experienced a remarkable growth rate, with a 20.51% year-on-year increase in gross direct premium underwritten in April. This growth trajectory is not a momentary spike but rather a continuation of a trend that has seen the non-life insurance industry, especially the health and motor insurance segments, grow significantly. The latest data from the General Insurance Council (GI Council) highlights that general insurance companies, constituting around 91% of the non-life market, witnessed a 17.45% increase last month. Meanwhile, the health insurance industry outpaced this with a 22.94% year-on-year growth to Rs 2,098 crore.

The market share of private non-life insurance companies has also seen a notable increase, climbing to 62% in FY23 from 59% in FY22 and 57% in FY21. This sustained growth underlines the increasing consumer preference for non-life insurance products, particularly in health and motor insurance segments, and reflects the broader consumer trends within the insurance industry.

Drivers of Growth

The significant growth in the non-life insurance sector, particularly in April, has been primarily driven by standalone health insurers and private sector general insurers. The collective gross direct premium underwritten for non-life insurance companies grew to Rs 25,640.66 crore for April this year, up from Rs 21,277.67 crore for the same period last year. This impressive growth is indicative of the vital role that standalone health insurers and private sector general insurers play in the industry, catering to the growing consumer demand for health insurance products amidst a global health crisis.

Moreover, the shift towards digital platforms and the introduction of innovative insurance products tailored to the needs of the modern consumer have contributed to the sector’s robust performance. The agility and innovative approach of private sector insurers, in contrast to their public sector counterparts, have enabled them to capture a larger share of the market.

Public Sector Insurers

While the non-life insurance sector, on the whole, has seen substantial growth, public sector insurers have only witnessed moderate growth in comparison. This discrepancy raises questions about the challenges faced by public sector insurers, which may include operational inefficiencies, slower adoption of technology, and less aggressive market strategies. The sustained increase in the market share of private non-life insurance companies underscores the competitive pressures within the industry and highlights the need for public sector insurers to adapt and innovate in order to remain relevant in a rapidly evolving market landscape.

The moderate growth of public sector insurers, juxtaposed with the explosive growth of private insurers and standalone health insurers, points to a shifting paradigm within the non-life insurance sector. As the industry continues to navigate through the complexities of a post-pandemic world, the agility, innovation, and consumer-centric approaches adopted by insurers will likely dictate their success and market position.


The non-life insurance sector’s significant growth, particularly in the health insurance segment, is a testament to the changing consumer preferences and the increasing recognition of insurance as a vital component of financial planning. The standout performance of standalone health insurers and private sector general insurers not only reflects the dynamism of the non-life insurance sector but also sets the stage for intense competition and innovation in the years to come. As the industry evolves, staying attuned to consumer trends and leveraging technology will be key for insurers looking to thrive in this vibrant market.

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