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Nissan’s Bold Move: Aiming for All-Electric in Europe by 2030

Key Takeaways

• Nissan targets all-electric in Europe by 2030

• Regulatory challenges and UK policy shifts impact electrification goals

• Nissan commits to 27 electrified vehicles globally, including 19 EVs

• UK’s petrol and diesel car ban postponement raises concerns

• Automotive industry adapts to changing regulations and consumer demand

Nissan’s Ambitious Electrification Plan

Amid a global push towards greener transportation solutions, Nissan has unveiled its ambitious strategy under Nissan Ambition 2030. The Japanese automaker aims to transition to an all-electric lineup in Europe by the year 2030, a bold move that sets a new benchmark for the industry. This commitment comes despite facing significant regulatory challenges, including the UK’s recent decision to delay its ban on new petrol and diesel cars from 2030 to 2035. Nissan’s strategy demonstrates a firm commitment to environmental sustainability and a clear vision of the future of mobility.

Nissan’s EV Rollout and the Micra’s Electric Successor

As part of its electrification journey, Nissan plans to introduce 27 electrified vehicles globally by 2030, with 19 of these being fully electric vehicles (EVs). Among the anticipated models is the next-generation Nissan Micra, a popular compact car that is set to evolve into an affordable electric city car by 2025. This model, priced at around £20,000, signifies Nissan’s efforts to make electric vehicles more accessible and cost-competitive with traditional petrol vehicles. The new Micra EV, which will be built alongside the reborn Renault 5 in France, highlights the collaborative efforts within the automotive industry to drive forward electric mobility.

The Impact of UK’s Policy Shift

The UK government’s decision to postpone its ban on the sale of new petrol and diesel cars has raised concerns among automakers and environmental advocates alike. For Nissan, this policy shift poses a potential hurdle to achieving its electrification goals in Europe. However, Nissan remains steadfast in its commitment, emphasizing the importance of advancing towards a greener future despite regulatory challenges. The company’s determination to press ahead with its plans underscores the automotive industry’s resilience and adaptability in the face of changing government policies.

Global Electrification Efforts and Industry Response

Nissan’s electrification strategy is part of a broader industry trend towards reducing carbon emissions and combating climate change. The automotive sector is witnessing a significant shift as manufacturers globally ramp up their efforts to produce electric and hybrid vehicles. This transition is not only driven by environmental considerations but also by changing consumer preferences and technological advancements. Nissan’s commitment to launching 27 electrified vehicles globally, including 19 EVs, by 2030 reflects the company’s proactive approach to embracing and leading this change.


Nissan’s ambition to transition to an all-electric lineup in Europe by 2030 sets a bold precedent for the automotive industry. Despite facing regulatory challenges and the uncertainty surrounding the UK’s ban on petrol and diesel cars, Nissan is pushing forward with its electrification goals. This commitment not only underscores Nissan’s dedication to sustainability but also highlights the broader industry shift towards electric mobility. As automakers continue to navigate through regulatory landscapes and technological advancements, Nissan’s strategy offers a glimpse into the future of transportation—a future that is electric, sustainable, and innovative.

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