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Women's Clothing Industry Research: Market Trends, Analysis & Statistics

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Global Women’s Clothing Industry Analysis

In the global women’s clothing industry, clothing retailers account for the largest share of the market at almost 65% in terms of value. The EU represents more than 35% of the global market, which encompasses formalwear, essentials, active wear, outerwear and casual wear.

Major drivers of the world womenswear market include fashion, with shoppers eager to keep up with the latest trends, consumer confidence and rising income levels. Compared with the lows of the economic recession, employment rates and per capital disposable income levels are rising, which leads to greater consumer confidence, allowing consumers to part with their cash more easily.

As consumers made less purchases during the economic recession, retailers currently find themselves with a product surplus. To shift their stock and take advantage of rising consumer confidence, retailers are offering discounts, which encourages spending and helps get consumers back into stores and shopping.

Regional Women’s Apparel Markets

The US womenswear industry was severely affected by the housing and economic crisis. As unemployment meant lower levels of disposable income, family budgets had less room for women’s apparel. Cheap imports will likely constitute the main challenge faced by the US womenswear industry in coming years.

The UK womenswear market is facing particular challenges such as market saturation and maturing leading players. Retailers seek to differentiate by offering niche clothing like maternity wear. While some retailers offer niche clothing, others will benefit from diversifying into non-clothing market segments such as household wares and health and beauty products to entice shoppers into their stores.

Key Women's Clothing Market Segments

The world bridal wear market segment is less influenced by economic environment than other womenswear market segments as consumers are generally motivated to splash out on a wedding dress. In the EU, the bridal wear market is lead by Germany, the UK, Spain, and France.

Research from Euromonitor shows that women’s leggings represented the most rapidly-growing segment of the women’s outerwear market. 

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Parent industry: Apparel
Related industries: Clothing Accessories, Men's Clothing, Underwear, Children's Clothing, Sportswear

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