Key Market Indicators
Italian toothpaste sales have plummeted by more than a third in 2021, falling to €10.9 million. This is a huge decrease compared to 2020, when sales totalled €16.4 million. Since 2000, the Italian market has declined by 31% year on year. The UK has overtaken Italy as the sixth biggest market for toothpaste, with sales totalling €10.9 million. Spain, France and Bulgaria follow, taking second, third and fourth place respectively.
