Key Market Indicators
Romanian toothpaste sales are expected to reach €343 million by 2026. In 2021, sales stood at €314 million, growing an average of 1.5% year-on-year. Unfortunately, since 2009, the market has seen a year-on-year decrease of 1%. Romania ranked 12th in 2021, with Serbia just ahead at €314 million. Spain, France and Bulgaria took the top three spots.
