Key Market Indicators
**Italian Spirits Market: Steady Growth and Shifting Ranks** The Italian Spirits Sales market is projected to climb to €3 billion by 2028, up from €2.85 billion in 2023. This marks an average annual growth rate of 0.8%. The market has steadily grown at this rate since 2013. In 2023, Italy ranked fourth in spirits sales, with Poland surpassing it by matching the €2.85 billion mark. France secured the second position, followed by Poland and Italy. On the production front, Italy's spirits industry is anticipated to reach €3.2 billion by 2028, starting from €3 billion in 2023. The sector is expected to grow at an average annual rate of 1%. Italian spirits production has increased by 1.2% annually since 2013. In 2023, Italy ranked third in spirits production, with France leading at €3 billion. France, Italy, and Poland occupied the second, third, and fourth spots, respectively. However, spirits consumption in Italy tells a different story. Consumption is expected to decline to €1.6 billion by 2028, down from €1.68 billion in 2023, marking a 0.7% average annual decrease. Despite this, demand had previously increased by 3.4% annually. In the consumption rankings, Italy, Spain, and Germany held the second, third, and fourth positions, respectively.