Spirits Market Outlook 2024 - 2028

European Spirits Trends in 2024

Spirits is part of Alcoholic Drink and includes a number of sub-sectors such as Rum, Vodka and Whisky. You may also be interested in Beer and Wine.

**European Spirits Market Poised for Steady Growth by 2028** The European spirits market is projected to reach €26.7 billion by 2028, up from €25.7 billion in 2023, marking a modest annual growth rate of 0.8%. Since 2019, the market has seen a steady increase of 0.9% per year. In 2023, the United Kingdom led the region in spirits sales, generating €9.5 billion. France, Poland, and Italy followed in second, third, and fourth places, respectively. Notably, Slovenia experienced a significant surge, with sales rising by 22.3% year-on-year, while Hungary saw a decline of 5.4% over the same period. **Production Trends Show Positive Momentum** European spirits production is forecasted to grow from €29.6 billion in 2023 to €32.9 billion by 2028, expanding at an annual rate of 1.8%. Since 2019, production has increased by 1.5% annually. The United Kingdom again topped the charts in 2023, producing €14 billion worth of spirits. France, Italy, and Poland occupied the subsequent positions. Iceland demonstrated remarkable growth in production, with a 15.8% year-on-year increase, while Hungary's production fell by 5.5% since 2019. **Consumption on the Rise** European spirits consumption is expected to climb to €9.6 billion by 2028, up from €8.8 billion in 2023, growing at an average annual rate of 1.6%. Since 2019, demand has risen by 2.4% each year. In 2023, Poland led the continent in spirits consumption, with expenditures reaching €1.9 billion. Italy, Spain, and Germany followed in the rankings. Poland saw a notable 6.5% increase in consumption year-on-year, whereas Portugal experienced a 1.5% decline since 2019. These trends indicate a robust and growing spirits market across Europe, with significant variations in performance among different countries.

Top 10 countries

In 2024 major markets in the Spirits Industry were:

• Denmark
• Finland
• Poland
• Canada
• Spain
• Germany
• United Kingdom
• Austria
• Belgium
• South Korea

Spirits Market Data and Forecasts

Global Spirits Statistics

• Alcoholic Drink Import 228 countries (Europe, Latin America, Asia...)
• Alcoholic Drink Export 239 countries (Europe, Latin America, Asia...)
• Spirits Import 185 countries (Africa, Sub-Saharan Africa, Europe...)
• Whisky Import 185 countries (Africa, Sub-Saharan Africa, Latin America...)
• Rum Import 183 countries (Africa, Sub-Saharan Africa, Latin America...)
• Gin Import 181 countries (Africa, Sub-Saharan Africa, Latin America...)
• Spirits Export 156 countries (Europe, Africa, Sub-Saharan Africa...)
• Whisky Export 165 countries (Sub-Saharan Africa, Africa, Latin America...)
• Rum Export 156 countries (Latin America, Africa, Sub-Saharan Africa...)
• Gin Export 148 countries (Africa, Sub-Saharan Africa, Latin America...)

Global Spirits Industry Database