Key Market Indicators
New Zealanders are expected to increase their whisky imports and exports in the coming years. By 2026, imports are projected to total $67.5 million, a 1.7% annual growth rate from 2021’s $61 million. Since 1994, New Zealand’s demand has grown at an average rate of 3.4% per year. Exports of New Zealand whisky are expected to reach $1.4 million by 2026, a decrease of 2.5% from 2021’s $1.6 million. Since 1994, New Zealand’s supply has increased at an average rate of 3.6% per year. In 2021, the country ranked 59th, with Uganda ahead at $1.6 million. The United States, Singapore and Ireland were second, third and fourth respectively.
