Key Market Indicators
Zambian wine consumption is projected to rise to 5,000 metric tons by 2028, up from 4,000 metric tons in 2023. This represents an average annual growth rate of 3.3%. Since 2020, Zambia's demand for wine has increased by nearly 6% annually. In the global rankings for 2023, Zambia holds the 84th position. Guatemala is just ahead, also consuming 4,000 metric tons. Leading the global consumption rankings are France, the United States, and Italy, holding the second, third, and fourth spots, respectively.
