Key Market Indicators
Zambian wine consumption is on the rise, with demand expected to reach around 4.96 thousand metric tons by 2026. In 2021, the country came in at number 84, with 4 thousand metric tons consumed - a 10.1% increase since 2018. France, the United States and Italy were the biggest consumers, coming in at numbers two, three and four respectively. Guatemala overtook Zambia in 2021, with 4 thousand metric tons consumed. This represents a 3.9% year-on-year growth rate.
