Wine Market Outlook 2024 - 2028

Daily Updated Industry Statistics and Top Emerging Trends about the Wine Industry

Global Wine Trends in 2024

Wine is part of Alcoholic Drink and includes a number of sub-sectors such as Red Wine and Sparkling Wine. You may also be interested in Beer and Spirits.

Global wine consumption is projected to decline slightly over the next five years, falling from 22,700 thousand metric tons in 2023 to 22,450 thousand metric tons by 2028. This represents an average annual decrease of 0.2%. Since 2019, global demand has similarly decreased by 0.2% each year. In 2023, China emerged as the leading consumer of wine, with consumption reaching 2,780 thousand metric tons. France, the United States, and Italy followed, occupying the second, third, and fourth spots respectively. Notably, Latvia saw a significant increase in wine consumption, rising by 7.4% year-over-year. In contrast, Thailand experienced a substantial decline, with consumption dropping by 19.7% annually since 2019. Global wine production is expected to see modest growth, increasing from 28,366,000 metric tons in 2023 to 28,653,000 metric tons by 2028. This represents an average annual growth rate of 0.2%. However, since 1966, the global supply has decreased by 0.5% each year. Italy continues to lead in wine production, producing 5,409,100 metric tons in 2023. France, Spain, and the United States followed, ranking second, third, and fourth respectively. Belgium recorded a year-over-year increase of 5.5% in wine production, while Syria saw a dramatic decline of 29.9% annually since 1966. The European wine market is set to experience robust growth, with revenue projected to reach €60,470 million by 2028, up from €52,490 million in 2023. This represents an average annual growth rate of 2.9%. Since 2019, the European market has grown by 5.2% each year. In terms of wine revenue, France led the pack in 2023 with €22,600 million. Italy, Spain, and Germany followed, ranking second, third, and fourth respectively. Serbia saw a significant increase in revenue, jumping by 14.7% year-over-year. Conversely, Croatia experienced a slight decline, with revenue decreasing by 1.1% annually since 2019.

Top 10 countries

In 2024 major markets in the Wine Industry were:

World Wine Market Data and Forecasts

How much the Wine industry is expected to grow to 2028?

Forecast: Wine Production in the World
Forecast: Wine Market Size Volume in the World
Forecast: Wine Production in Europe
Forecast: Wine Production in the EU
Forecast: Wine Production in Western Europe

World Wine Top Rankings

Global Wine Export Volume by Country
Global Wine Market Size Volume Per Capita by Country
Global Wine Consumption Per Capita by Country
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Global Wine Statistics

Global Wine Industry Database