Key Market Indicators
Jordanian coffee consumption is projected to climb to approximately 44,700 metric tons by 2028, up from 39,000 metric tons in 2023. This marks an average annual growth rate of 2.1%. Since 2019, Jordan's demand for coffee has increased at an average annual rate of 1.6%. In the global rankings for coffee consumption in 2023, Jordan secured the 40th position. Greece narrowly surpassed Jordan, also consuming around 39,000 metric tons. The United States, Germany, and Japan took the top spots, ranking second, third, and fourth respectively in the global coffee consumption rankings.
