Key Market Indicators
Guatemalan alcoholic drink consumption is projected to reach approximately 33,000 metric tons by 2028, up from about 32,000 metric tons in 2023. This represents an average annual growth rate of 0.6%. Since 2019, the country's demand for alcoholic beverages has consistently risen at this rate. As of 2023, Guatemala ranks 44th globally in alcoholic drink consumption, with Romania slightly ahead at 32,000 metric tons. Leading the global rankings are India, Japan, and Russia, occupying the second, third, and fourth spots respectively. On the export front, Guatemalan alcoholic drink exports are expected to climb to around $444 million by 2028, up from approximately $388 million in 2023. This marks an average annual growth rate of 2.1%. Since 1998, the country's supply of alcoholic beverages for export has grown by an average of 3.2% per year.
