Key Market Indicators
Germany's alcoholic drink consumption is projected to decline slightly over the next five years. In 2023, consumption stood at approximately 691,000 metric tons, but by 2028, it is expected to fall to around 685,000 metric tons. This represents an annual compound growth rate (CAGR) decrease of 0.2%. Since 2019, the country's demand for alcoholic beverages has been decreasing by about 1% each year. In the global ranking for 2023, Germany was the sixth-largest consumer of alcoholic drinks, with Thailand surpassing it at the same level of 691,000 metric tons. India, Japan, and Russia occupied the second, third, and fourth positions, respectively. On the export front, Germany's alcoholic drink industry shows a more positive trend. Export values are projected to increase from approximately $7.4 billion in 2023 to $8.1 billion by 2028, marking an average annual growth rate of 1.4%. Since 1996, the country's supply of alcoholic beverages for export has grown by an average of 1.7% each year.
Latest reports
Germany Beverages Market Report- Q1 2025
In Q1 2025, the beverages market in Germany demonstrated dynamic shifts influenced by economic, demographic, and regulatory factors. This period has been marked...
Germany Beverages Market Report- Q4 2024
The German beverages market in Q4 2024 is characterized by dynamic shifts driven by evolving consumer preferences, regulatory changes, and economic challenges. The...
