Key Market Indicators
Alcoholic drink consumption in the country is projected to decline significantly by 2028. The current consumption, recorded at 2,000 metric tons in 2023, is expected to drop to approximately 1,700 metric tons over the next five years. This represents a year-on-year compound annual growth rate (CAGR) decrease of 2.4%. Despite the impending decline, consumption levels have remained stable since 2019. As of 2023, the country ranks 105th in global consumption. Fiji, with a consumption of 2,000 metric tons, is just ahead in the rankings. In the broader context, India, Japan, and Russia hold the second, third, and fourth positions, respectively, in the global ranking of alcoholic drink consumption.
