Key Market Indicators
**Moroccan Alcoholic Drink Consumption Declines, Exports on the Rise** Moroccan alcoholic drink consumption is projected to decline to approximately 3,800 metric tons by 2028, down from 4,000 metric tons in 2023. This represents a year-on-year decrease of 1% in compound annual growth rate (CAGR). Since 2019, the country's demand for alcoholic beverages has seen a more substantial decline, averaging 4.4% annually. In the global ranking for 2023, Morocco stood at the 100th position for alcoholic drink consumption, with Egypt surpassing it by reaching the 4,000 metric ton mark. India, Japan, and Russia secured the 2nd, 3rd, and 4th positions, respectively. Conversely, Morocco's alcoholic drink export market is set to grow. By 2028, exports are expected to reach approximately $35.5 million, up from $32.7 million in 2023. This marks a yearly growth rate of 1.3% in CAGR. Since 1998, Moroccan supply has seen a modest year-on-year increase of 1.1%.
