Key Market Indicators
Batswana alcohol consumption is projected to reach approximately 4,300 metric tons by 2028, up from 4,000 metric tons in 2023. This represents an average annual growth of 1.1%. Notably, since 2019, the demand for alcoholic beverages in Botswana has remained stagnant. In 2023, Botswana was ranked 100th globally in alcohol consumption. Macedonia surpassed Botswana with its consumption also at 4,000 metric tons. The leading countries in this ranking were India, Japan, and Russia, occupying the second, third, and fourth spots respectively. On the export front, Botswana's alcoholic drink exports were valued close to $1.1 million in 2018, a significant increase from the $636,000 recorded in 2017. This marks a robust growth of 74% year-over-year. However, since 2005, Botswana's alcohol supply has experienced a sharp annual decline of 25%.
