Key Market Indicators
New Zealand's consumption of alcoholic beverages is projected to climb to 15,800 metric tons by 2028, up from the current 15,000 metric tons in 2023. This marks a steady annual growth rate of 1%. The demand for alcoholic drinks in New Zealand has remained stable since 2019. As of 2023, the country ranks 74th globally in this category, with Ecuador slightly ahead at the same level of consumption. India, Japan, and Russia hold the second, third, and fourth positions, respectively. On the export front, New Zealand's alcoholic drink exports are expected to surge to $1.87 billion by 2028, rising from $1.64 billion in 2023. This represents an annual growth rate of 2.1%. Since 1994, the country's supply of alcoholic beverages has seen a consistent increase of 3.1% annually.
