Key Market Indicators
Norwegian alcoholic drink consumption is projected to decline from 9,000 metric tons in 2023 to approximately 7,700 metric tons by 2028. This marks a 2.2% decrease in the compound annual growth rate (CAGR). Since 2019, the demand for alcoholic beverages in Norway has fallen by an average of 2.1% annually. In the global ranking for 2023, Norway placed 82nd, with Panama surpassing it at the 9,000 metric ton mark. India, Japan, and Russia occupied the second, third, and fourth positions, respectively. Meanwhile, Norwegian alcoholic drink exports are on an upward trajectory. By 2028, exports are expected to hit roughly $157 million, up from $139 million in 2023, reflecting a 2% annual growth rate. Since 1998, Norway's supply of alcoholic drinks for export has increased by an average of 2.5% each year.
