Key Market Indicators
Portuguese alcoholic drink consumption is projected to decline to approximately 84,000 metric tons by 2028, down from 87,000 metric tons in 2023. This marks an average annual decrease of 0.6%. Since 2019, the country's demand for alcoholic drinks has been falling at an average rate of 0.5% per year. In 2023, Portugal ranked 27th in global consumption, with Cuba slightly ahead at the same level of 87,000 metric tons. Major consumers like India, Japan, and Russia held the second, third, and fourth spots, respectively. On the export front, Portuguese alcoholic drink exports are expected to rise to $1.5 billion by 2028, up from approximately $1.4 billion in 2023, reflecting a compound annual growth rate (CAGR) of 0.9%. Since 1993, the country's supply has seen a modest annual increase of 0.5%.
