Key Market Indicators
Fijian alcoholic drink consumption is projected to reach 2,400 metric tons by 2028, an increase from 2,000 metric tons in 2023. This growth represents an average annual rate of 2.7%. Notably, demand in Fiji has remained static since 2019. In 2023, Fiji ranked 105th globally in alcoholic drink consumption, with Trinidad and Tobago surpassing it at 2,000 metric tons. Leading the rankings were India, Japan, and Russia, occupying the second, third, and fourth spots, respectively. On the export front, Fijian alcoholic drink exports are expected to hit $182.5 million by 2028, up from $157.2 million in 2023. This marks an average annual growth rate of 2.4%. Since 2007, Fijian supply has experienced a 3.2% year-on-year increase.
