Key Market Indicators
The Croatian body care market is projected to see steady growth over the next five years, with revenues expected to climb to approximately €6.9 million by 2028. This marks a rise from the current €6.4 million recorded in 2023, reflecting an average annual growth rate of 1.3%. Since 2009, the Croatian market has demonstrated a consistent upward trajectory, boasting an annual growth rate of 16%. In the 2023 rankings, Croatia held the 13th position, trailing behind Sweden, which also reported revenues of around €6.4 million. Leading the European market in body care revenue are Germany, the United Kingdom, and France, occupying the second, third, and fourth spots respectively.
