Key Market Indicators
The Bulgarian body care market is projected to generate revenues of approximately €16.6 million by 2028, rising from an estimated €13.5 million in 2023. This represents an average annual growth rate of 3.2%. Since 2008, the Bulgarian body care sector has experienced a consistent year-on-year growth rate of 4.4%, solidifying its position in the European market. In 2023, Bulgaria ranked ninth in the sector, with Austria surpassing it with revenues similar to Bulgaria's €13.5 million. Leading the European rankings were Germany, the United Kingdom, and France, occupying the second, third, and fourth spots, respectively.
