Key Market Indicators
The Polish body care market is expected to see modest growth over the next five years, with revenue projected to reach approximately €75 million by 2028. This marks an increase from around €67 million in 2023, representing an average annual growth rate of 1.9%. Despite this anticipated growth, the Polish body care market has experienced a slight decline over the past decade. Since 2011, the market has contracted by an average of 0.4% per year. In the 2023 rankings, Poland held the fifth position in terms of body care revenue. France surpassed Poland with comparable revenue figures around €67 million. Meanwhile, Germany, the United Kingdom, and France ranked second, third, and fourth, respectively, in this sector.
