Key Market Indicators
Italy's revenue from recreational activities is projected to hit €22.9 billion by 2028, up from €20.5 billion in 2023. This represents an average annual growth rate of 1.8%. Since 2000, the Italian market has consistently grown at a similar year-on-year rate of 1.8%. In 2023, Italy ranked fifth in terms of revenue from recreational activities. Spain surpassed Italy, recording the same revenue of €20.5 billion. France, the United Kingdom, and Spain secured the second, third, and fourth positions, respectively, in this ranking.