Key Market Indicators
Portugal's revenue from recreational activities is projected to climb to €3 billion by 2028, up from approximately €2.6 billion in 2023. This marks a steady growth rate of 2.5% annually. Since the turn of the millennium, the Portuguese market has experienced an average annual growth rate of 5.5%. In 2023, Portugal ranked 15th in the global standings, with Denmark surpassing it at an equal €2.6 billion. Leading the rankings were France, the United Kingdom, and Spain, occupying the second, third, and fourth positions, respectively.
