Key Market Indicators
Spending on personal hygiene products is expected to increase steadily in the coming years. By 2026, it is projected to reach 292 million kilograms, up from 285 million kilograms in 2020. This is an average annual growth rate of 0.4%. Demand for these products has risen at a rate of 2.8% year on year, with France, Spain and Hungary coming in at second, third and fourth place in the ranking respectively.
