European Personal Care Trends in 2024
Personal Care is part of Consumer Goods and includes a number of sub-sectors such as Personal Hygiene and Cosmetics. You may also be interested in Footwear, Toy And Game and Musical Instrument.
The European personal care expenditure is projected to reach €248 billion by 2028, up from €236 billion in 2023, reflecting an average annual growth rate of 1.3%. Since 2019, the demand for personal care products in Europe has increased at an annual rate of 2.7%. Germany leads the European market, with spending totaling €39 billion in 2023. Following Germany, the United Kingdom, France, and Italy occupy the second, third, and fourth positions, respectively. Among the European nations, Bulgaria has shown the most significant growth, with a year-on-year increase of 15.7%. In contrast, Hungary has experienced a decline, with personal care expenditure falling by 1.1% year-on-year since 2019.
Top 10 countries
In 2024 major markets in the Personal Care Industry were:
Personal Care Market Data and Forecasts
How much the Personal Care industry is expected to grow to 2028?
More in Personal Care Industry for 2028What are the world's biggest Personal Care markets?
More in Personal Care MarketGlobal Personal Care Statistics
- Consumer Goods Import 192 countries (Africa, Sub-Saharan Africa, Asia...)
- Make-Up Import 190 countries (Africa, Sub-Saharan Africa, Latin America...)
- Consumer Goods Export 191 countries (Asia, Latin America, Africa...)
- Make-Up Export 181 countries (Latin America, Asia, Africa...)
- Soap Import 192 countries (Africa, Sub-Saharan Africa, Asia...)
- Soap Export 186 countries (Africa, Sub-Saharan Africa, Asia...)
- Online Shopping Penetration 59 countries (Europe, Northern Europe, Southern Europe...)
- Oral Hygiene Preparations Import 190 countries (Africa, Sub-Saharan Africa, Latin America...)
- Fragrance Import 191 countries (Africa, Sub-Saharan Africa, Asia...)
- Oral Hygiene Preparations Export 171 countries (Asia, Latin America, Africa...)