Personal Care Market Outlook 2024 - 2028

Daily Updated Industry Statistics and Top Emerging Trends about the Personal Care Industry

European Personal Care Trends in 2024

Personal Care is part of Consumer Goods and includes a number of sub-sectors such as Personal Hygiene and Cosmetics. You may also be interested in Footwear, Toy And Game and Musical Instrument.

The European personal care expenditure is projected to reach €248 billion by 2028, up from €236 billion in 2023, reflecting an average annual growth rate of 1.3%. Since 2019, the demand for personal care products in Europe has increased at an annual rate of 2.7%. Germany leads the European market, with spending totaling €39 billion in 2023. Following Germany, the United Kingdom, France, and Italy occupy the second, third, and fourth positions, respectively. Among the European nations, Bulgaria has shown the most significant growth, with a year-on-year increase of 15.7%. In contrast, Hungary has experienced a decline, with personal care expenditure falling by 1.1% year-on-year since 2019.

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Top 10 countries

In 2024 major markets in the Personal Care Industry were:

Personal Care Market Data and Forecasts

How much the Personal Care industry is expected to grow to 2028?

Forecast: European Household Expenditure on Personal Care
Forecast: Household Expenditure on Personal Care in the EU28
Forecast: Household Expenditure on Personal Care in the EU27 (2020)
Forecast: Household Expenditure on Personal Care in the Eurozone
Forecast: Household Expenditure on Personal Care in Germany
More in Personal Care Industry for 2028

Global Personal Care Statistics

Global Personal Care Industry Database