Key Market Indicators
Sales of shampoo are expected to reach nearly $39 million by 2026, a 0.9% year-on-year CAGR from the $37 million reported in 2020. Meanwhile, the market as a whole is projected to grow by 1.9% year-on-year. Japan, the United Kingdom, and France rank second, third and fourth, respectively, in this sector. Tunisian imports of shampoo are expected to increase by 1.3% year-on-year from 3.6 million kilograms in 2021 to 3.9 million kilograms in 2026. Since 1996, Tunisian demand for shampoo has declined by 1.3% year-on-year. In 2017, Tunisian exports of shampoo were close to 8.7 million kilograms, up 26.1% from 6.9 million kilograms in 2016. Since 1996, Tunisian shampoo supply has dropped by 54% year-on-year.