Key Market Indicators
The country ranked number 5 in 2021, Belgium overtook it at 21,670,000 Kilograms. Germany, Italy and France respectively were numbers 1, 2 and 3 in this ranking. Global shampoo sales are forecast to reach $123 million by 2026, down 1.5% year-on-year on average from $135 million in 2020. This follows a 1.2% annual decline since the market peak in 2020. Japan, the UK and France were the second, third and fourth largest markets, respectively. Portuguese shampoo exports are set to drop 1.5% year-on-year to 2.9 million kilograms in 2026 from 3.2 million kilograms in 2021. Portuguese exports have increased by 0.9% annually since 1993. Slovakia overtook Portugal as the 40th largest exporter in 2021. Germany, Italy and Poland were the second, third and fourth largest exporters, respectively. Portuguese shampoo imports are estimated to grow 1.7% annually to nearly 24 million kilograms in 2026 from 21.7 million kilograms in 2021. Portuguese demand for shampoo has risen 1.8% each year since 1993. Belgium overtook Portugal as the fifth largest importer in 2021. Germany, Italy and France were the top three importers, respectively.