Key Market Indicators
Global shampoo sales are set to reach $718.8 million by 2026. In 2020, the market was valued at $691 million, growing at an average rate of 0.5% year on year. There was a notable uptick in growth, increasing by 1.3% year on year. Japan, the United Kingdom and France were the top three countries in the ranking. Italian shampoo imports are projected to reach 49.4 million kilograms by 2026, up from 46.6 million kilograms in 2021, growing at a rate of 1% year on year. Demand has been on a downward trend since 1999, decreasing by 0.4% year on year. Exports of Italian shampoo are estimated to reach 141.8 million kilograms by 2026, up from 121.5 million kilograms in 2021, with a CAGR of 2.6% year on year. Since 1999, supply has increased by 4.2% year on year. In 2021, Germany was the number two country in the ranking, followed by Italy and Poland.
