Key Market Indicators
Global shampoo sales are expected to reach nearly $2.2 billion by 2026, up from $2.1 billion in 2020. This is an average annual growth rate of 0.9%, compared to an annual market increase of 1.3%. Japan, the U.K. and France were the second, third and fourth largest markets, respectively. Meanwhile, Aruban shampoo imports are projected to drop to 130,990 kilograms by 2026, down from 141,890 kilograms in 2021. This is a year-on-year average decrease of 1.3%, and a total decrease of 10.4% since 2014. On the other hand, Aruban shampoo exports are expected to reach 2,420 kilograms by 2026, up from 2,150 kilograms in 2021. This is a year-on-year average growth of 2%, and a total growth of 10.2% since 2014. Aruba was 95th in the world ranking in 2021, while Ethiopia was ahead with 2,150 kilograms. Germany, Italy and Poland were second, third and fourth, respectively.