Key Market Indicators
Irish tobacco consumption is projected to decline significantly over the next five years. By 2028, the percentage of daily smokers aged 15 and older is expected to drop to 11%, down from the current 13.5% in 2023. This represents an average annual decrease of nearly 3 percentage points. Historical trends underscore this downward trajectory. Since 1990, Ireland has seen a consistent annual reduction in smoking rates, averaging a drop of about 4.5 percentage points each year. The ongoing decrease reflects the country's sustained efforts to reduce smoking through various public health campaigns and regulations.
