Key Market Indicators
Italian broadcasting revenue is projected to drop to approximately €5 billion by 2028, down from around €6.5 billion in 2023. This decline represents an average annual decrease of 3.8%. Historically, the Italian market has experienced a steady downturn, with a year-on-year decrease of 5.6% since 2015. In the latest rankings for 2023, Italy held the fifth position, overtaken by Spain, which also reported revenues of €6.5 billion. Leading the European broadcasting market are the United Kingdom, Germany, and Spain, which secured the second, third, and fourth positions, respectively.
