Key Market Indicators
Croatian Clothing Expenditure is projected to hit €2.1 billion by 2028, up from €1.9 billion in 2023, reflecting an average annual growth rate of 1.6%. Since 2000, demand in Croatia has surged by nearly 9% each year. In 2023, Croatia ranked 20th in clothing expenditure, with Hungary narrowly ahead at €1.86 billion. Leading the rankings were Germany, Italy, and France. Meanwhile, Croatian apparel sales are expected to reach €534 million by 2028, a modest increase from €525 million in 2023, growing at a compound annual growth rate of 0.2%. Since 2013, the market has seen a yearly increase of 0.6%. In 2023, Croatia held the 17th spot in apparel sales, just behind Serbia, which also posted sales of €525 million. Germany, France, and Spain occupied the top three positions in this category.
