Key Market Indicators
Finnish apparel sales are set to reach €637 million by 2026. In 2021, the market stood at €599.1 million, which represented a 0.7% growth year-on-year. Since 2010, however, the Finnish market has declined by 0.6% year-on-year. Austria overtook Finland in 2021, ranking 14th with €599.1 million. Germany, France and Spain ranked second, third and fourth, respectively. Meanwhile, Finnish clothing expenditure is projected to reach €3,690 million by 2026, down 0.1% year-on-year on average. Since 1985, demand in the country has dropped by 3.1% year-on-year. Denmark overtook Finland in 2021, ranking 15th with €3,480 million. Germany, Italy and France ranked second, third and fourth, respectively.