Key Market Indicators
Croatian food expenditures are projected to soar to €9 billion by 2028, up from €8.1 billion in 2023, reflecting a 1.5% annual growth rate. Since the turn of the century, demand in Croatia has surged by 6.7% annually. In 2023, Croatia ranked 22nd, trailing Ireland. Leading the pack were France, Italy, and the United Kingdom, occupying the second, third, and fourth spots respectively. Conversely, Croatian food sales are expected to dip to €3.7 billion by 2028, down from €3.9 billion in 2023, marking an average annual decline of 0.7%. This trend has been ongoing since 2013, with the market contracting by 3.2% each year. In 2023, Croatia held the 25th position, just behind Slovakia. France, Italy, and Spain took the second, third, and fourth positions in this ranking.
