Key Market Indicators
The advertising revenue in Iceland is projected to hit €120 million by 2028, rising from €115 million in 2023. This represents an average annual growth rate of 0.6%. Since 2019, Iceland's market has seen a steady increase, with a yearly growth rate of 1.7%. In 2023, Iceland ranked 32nd in the global advertising revenue list. Bosnia and Herzegovina edged out Iceland with €115 million in the same year. Leading the rankings were Germany, Spain, and France, occupying the 2nd, 3rd, and 4th positions, respectively.
