European Advertising And Marketing Trends in 2024
Advertising And Marketing is part of Business Services and includes a number of sub-sectors such as Advertising. You may also be interested in Accounting And Corporate Finance, Business Process Outsourcing and Business Consultancy And Audit.
European advertising revenue is projected to hit approximately €169 billion by 2028, down slightly from €173 billion in 2023. This represents a modest compound annual growth rate (CAGR) of 0.3% over the period. Since 2019, the European market has seen an annual increase of around 1.1%. In 2023, the United Kingdom led the continent with advertising revenue reaching €40 billion. Germany, Spain, and France followed in second, third, and fourth places, respectively. Cyprus experienced a notable surge, with a 33.7% year-on-year increase in advertising revenue, marking one of the highest growth rates in Europe. In contrast, the Czech Republic saw a decline, with revenues falling by 7.6% annually since 2019.
Top 10 countries
In 2024 major markets in the Advertising And Marketing Industry were:
Advertising And Marketing Market Data and Forecasts
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Global Advertising And Marketing Statistics
- Enterprise Survival Rate 48 countries (Europe, Northern Europe, Eastern Europe...)
- Business Birth 52 countries (Europe, Northern Europe, Western Europe...)
- Employment Rate 233 countries (Europe, Northern Europe, Eastern Europe...)
- Business Death 49 countries (Europe, Northern Europe, Western Europe...)
- Number Of Enterprises 66 countries (Europe, Northern Europe, Southern Europe...)
- Advertising Revenue 60 countries (Europe, Northern Europe, Southern Europe...)
- Number Of High Growth Enterprises 48 countries (Europe, Eastern Europe, Northern Europe...)
- Number Of Employees 207 countries (Europe, Northern Europe, Southern Europe...)
- Employment Income 87 countries (Europe, Southern Europe, Northern Europe...)
- Wholesale Price Index 190 countries (Europe, Southern Europe, Northern Europe...)