Key Market Indicators
German advertising revenue is projected to climb to €36.5 billion by 2028, up from €32.1 billion in 2023. This marks an average annual growth rate of 2.1%. Since 2013, the German market has experienced an average annual growth of 2.7%. In 2023, Germany held the second spot in the European advertising market rankings, trailing only the United Kingdom, which also reported €32.1 billion in advertising revenue. Spain and France followed Germany, ranking third and fourth respectively in the same period. The steady growth highlights Germany's robust position in the European advertising sector.
