Key Market Indicators
Austrian advertising revenue is projected to climb to approximately €4.9 billion by 2028, up from around €4.8 billion in 2023. This reflects an average annual growth rate of 0.6%. Since 2013, Austria's advertising market has seen a modest yearly increase of 0.1%. In 2023, Austria ranked eighth in advertising revenue, with the Netherlands slightly ahead at €4.75 billion. Germany, Spain, and France occupied the second, third, and fourth spots in the ranking, respectively.