Key Market Indicators
Italian advertising revenue is projected to decline to approximately €9.9 billion by 2028 from around €10.6 billion in 2023. This represents a year-on-year compound annual growth rate (CAGR) decrease of 1.1%. Over the past decade, the Italian market has experienced a slight annual decrease of 0.3%. In 2023, Italy ranked fifth in advertising revenue in Europe, with France leading the way at the same €10.6 billion mark. Germany, Spain, and France occupied the second, third, and fourth positions, respectively, in this ranking for 2023.