Italy Advertising And Marketing Industry Outlook 2024 - 2028

See how Italy Advertising And Marketing performed compared to key markets such as the United Kingdom, Germany and Spain.

Key Market Indicators

Italian advertising revenue is projected to decline to approximately €9.9 billion by 2028 from around €10.6 billion in 2023. This represents a year-on-year compound annual growth rate (CAGR) decrease of 1.1%. Over the past decade, the Italian market has experienced a slight annual decrease of 0.3%. In 2023, Italy ranked fifth in advertising revenue in Europe, with France leading the way at the same €10.6 billion mark. Germany, Spain, and France occupied the second, third, and fourth positions, respectively, in this ranking for 2023.

Italy Advertising And Marketing Market Data and Forecasts