Key Market Indicators
Portuguese advertising revenue is projected to climb to €2.1 billion by 2028, up from €1.8 billion in 2023. This represents an annual growth rate of 2%, according to industry forecasts. Since 2013, the Portuguese advertising market has consistently grown by 2.5% each year. In the 2023 rankings, Portugal secured the 17th spot, with Denmark just ahead at €1.8 billion in revenue. Leading the European advertising market, Germany, Spain, and France claimed the second, third, and fourth positions, respectively.
